Advertising To Baby Boomers

By Chuck Nyren | Business and Money books | DMCA

The business and marketing industries already "get it" when it comes to targeting the 50-plus demographic. Unfortunately, the advertising industry lags behind. Chuck Nyren tells you why in Advertising to Baby Boomers. Unlike most books about advertising, this one is written for "the client." Anyone with a product or service for Baby Boomers, from general consumer goods to high-tech electronics to ...

Hardcover: 150 pages
Publisher: Paramount Market Publishing, Inc, (May 1, 2005)
Language: English
ISBN-10: 0976697319
ISBN-13: 978-0976697312
Product Dimensions: 6 x 0.5 x 9 inches
Amazon Rank: 6704871
Format: PDF Text djvu book

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reviews: Since I market to the Baby Boomers, I thought this would be a good book to have.What I found, however, were mostly war stories about big advertising agencies challenges to marketing to the Boomer generation. For me, a tedious read and not a lot of us...

One cannot expect any one book to cover them all. His PhD from Strathclyde University (AACSB), Scotland, focused on the creative development process in top advertising agencies. "Silver Medal Winner of the Axion Exemplary Business Book Awards.

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