A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising.The moguls he's known -- many o...
Hardcover: 296 pages
Publisher: Beaufort Books; 1 edition (January 1, 2010)
Product Dimensions: 6 x 1.1 x 9.3 inches
Amazon Rank: 3205980
Format: PDF ePub djvu ebook
reviews: Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the Ad Game is a collection of 68 personal anecdotes from Allen Rosenshine, chairman emeritus of BBDO Worldwide, a renowned ad agency. Since Rosenshine spent over four decades with...
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An excellent book that will help you to understand empire and and western hegemony. Very well writte...
I read this book as part of my investigations on sources of higher education budget and resource man...
There's a decent selection of songs. I know the chords and will not take me long to play the songs....