Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developi...
Paperback: 240 pages
Publisher: Laurence King Publishing; 2 edition (August 18, 2015)
Product Dimensions: 7.5 x 0.8 x 10.1 inches
Amazon Rank: 701058
Format: PDF Text TXT book
reviews: Really repetative not a good thing, I felt like it was repeating it's self alot-like three chapter would have been enough to say everything the Author wanted to say.I think my design students felt the same way...
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A very nice book, lots of very well-composed photos. It's important to read the text, as modern plu...