Marketing Fashion, Second Edition: Strategy, Branding And Promotion

By Harriet Posner | Health, Fitness and Dieting books | DMCA

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developi...

Paperback: 240 pages
Publisher: Laurence King Publishing; 2 edition (August 18, 2015)
Language: English
ISBN-10: 1780675666
ISBN-13: 978-1780675664
Product Dimensions: 7.5 x 0.8 x 10.1 inches
Amazon Rank: 701058
Format: PDF Text TXT book

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reviews: Really repetative not a good thing, I felt like it was repeating it's self alot-like three chapter would have been enough to say everything the Author wanted to say.I think my design students felt the same way...

His research has been supported by the US National Science Foundation and the US National Institutes of Health, among others. Since the pages are detachable, a carefully done page can actually be framed and made into art for your home - I love the packaging and the idea - it is truly a coloring book that is for adults and young artists.

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