NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search forISBN-10: 0133130592 ISBN-13: 9780133130591. That package includesISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.For undergraduate Principles of Marketing courses.Real People,...
Paperback: 570 pages
Publisher: Pearson; 7 edition (August 18, 2014)
Language: English
ISBN-10: 0134024710
ISBN-13: 978-0134024714
Product Dimensions: 8.5 x 0.8 x 10.8 inches
Amazon Rank: 4121910
Format: PDF ePub djvu book
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reviews: I got this for my online Marketing Class. The book is very easy to read, and it's even easier to find most concepts for quick reference during papers and quizzes. It's got a great breadth to it, and the writer must have been open-minded since it incl...
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