Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key m...
Paperback: 320 pages
Publisher: Wiley; 2 edition (February 11, 2013)
Language: English
ISBN-10: 111815374X
ISBN-13: 978-1118153741
Product Dimensions: 7.2 x 1.2 x 10 inches
Amazon Rank: 1550053
Format: PDF Text TXT ebook
reviews: John Davis provides an overview of commonly used business metrics that he subdivides in three categories: 1) Marketing Planning and Customers; 2) The Offering; and 3) Sales Force. Davis usually explains clearly each metric that he covers by sequenti...
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