Persuasion In The Media Age, Third Edition

By Timothy A. Borchers | Textbooks ebooks | DMCA

Persuasion is omnipresent in today's media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strate...

Paperback: 471 pages
Publisher: Waveland Press, Inc.; 3 edition (November 21, 2012)
Language: English
ISBN-10: 157766826X
ISBN-13: 978-1577668268
Product Dimensions: 6.8 x 0.8 x 8.8 inches
Amazon Rank: 639293
Format: PDF Text djvu book

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reviews: Utilized this book in my COMM 170F persuasion course. Learned so much great information to make you more of an analytical consumer. You also learn so many different ways to reach out to your intended audiences and increase your level of appeal and pe...

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