This econometric study covers the latent demand outlook for media buying agencies across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. For each city in question, the percent share the city is of it's state or union territory and of India as a whole is rep...
Paperback: 320 pages
Publisher: ICON Group International, Inc. (February 8, 2011)
Product Dimensions: 7 x 0.7 x 9 inches
Format: PDF Text djvu book
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