Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Tra...
Series: SpringerBriefs in Business
Paperback: 84 pages
Publisher: Springer; 2013 edition (May 18, 2013)
Product Dimensions: 6.1 x 0.2 x 9.2 inches
Amazon Rank: 10476143
Format: PDF Text djvu ebook
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